AGROCORNER is a holistic, innovative initiative aimed at strengthening the agri-food sector through the creation of a physical and digital innovation hub in Thessaly. The hub combines cutting-edge technologies (Artificial Intelligence, Internet of Things, Blockchain, VR/AR, 3D Printing) with tailored training, mentoring and business support, in order to offer a comprehensive framework for the digital and green transformation of SMEs in the sector.
The project's methodology is based on experiential learning, co-creation and experimentation in a low-risk environment, enabling businesses to adopt innovations gradually and practically. Through the AgroCorner Marketplace, producers gain direct access to consumers and new markets, whilst the Academy offers training programmes in branding, logistics, digital skills and sustainability.
The main needs addressed by the project concern:
- low digital readiness of SMEs,
- limited access to innovation structures,
- inadequate utilisation of funding instruments,
- need for networking and new partnerships.
The implementation is organised in stages: needs analysis, infrastructure development, pilot application, networking/scaling, and sustainability strategy. The actions will be monitored via KPIs (technology adoption, number of participants, satisfaction, new partnerships, business impact).
AGROCORNER is expected to reach a technological maturity of TRL 8–9, with fully functional solutions ready for commercial exploitation. Long-term sustainability is ensured through a freemium service model, strategic partnerships, continuous improvement and scaling into new markets.
In this way, AGROCORNER fills critical gaps in the agri-food ecosystem, empowers SMEs, promotes the green and digital transition, and enhances the internationalisation of local products, contributing substantially to the resilience and competitiveness of the sector